MOSCOW, 4 Mar – RIA Novosti. Russian women are ready to spend up to 5% of their monthly income on anti-aging care, or on average about five thousand rubles a month, while the most popular means for personal care has become a face cream, according to a study by the NPF “Otkrytie”, which is available RIA News.
According to the research, the vast majority of Russian women (87.1%) spend on anti-aging care products. Two-thirds of women are ready to spend up to five thousand rubles a month on anti-aging care, which is on average up to 5% of their monthly income. 15.2% of respondents are ready to spend up to 10 thousand rubles, and 2.5% of respondents are ready to spend up to 20 thousand rubles. Only 0.5% of respondents are ready to give more than 20 thousand rubles to maintain or preserve youth.
“Almost half of the respondents (49.4%) who use or plan to use anti-aging care, prefer proven brands of the mid-price category,” – the experts found out.
A quarter of Russian women are looking for the best deals in stores and take goods at a discount from different price categories, another 17% of women do not always look at the price, but take the best product based on reviews and advice from friends. Approximately 11.9% of respondents are satisfied with budget cosmetics, and 9.5% of Russian women buy cosmetics from well-known and expensive brands.
The most necessary care products for 73.3% of Russian women consider face cream, 40.8% – eye cream. About 35.7% of respondents cannot do without a tonic or lotion, 33.5% – sun protection products, and 21.9% – serums. Moreover, every tenth woman, if necessary, will not use the above means.
Almost 60% of Russian women believe that cosmetics for anti-aging care are necessary for women: just over a third believe that it is necessary to start using it at the age of 25-30, and a quarter – after 35 years. And only 3.1% of women are sure that it is not worth fighting the signs of age at all.
NPF “Otkrytie” conducted a study in February for three age groups (up to 29 years old, 30-49 years old, over 50 years old). A representative sample includes the responses of 1,000 Russians from all over Russia.