MOSCOW, February 23 – RIA Novosti. The Cherokee American Indian chief urged Jeep to stop using popular names in Jeep Cherokee and Jeep Grand Cherokee car names in order to profit from Indian culture.
Chieftain Chuck Hoskin Jr. said on CNN that it was time for corporations and sports teams in the United States to move away from the use of “names, images and mascots” of Native Americans, in particular, in the manufacture of products.
He emphasized that it is “wrong” for Jeep to use the tribal name to sell cars and that this use “does not honor” the Indians. “The Cherokee name belongs to the people, a particular nation, and I think Jeep and its parent company intend to do what they did: make a profit, cash in on the image of Native Americans, Cherokee that people have in their heads, and associate it with their own brand and in the process make money, “said the Cherokee chief.
Jeep said the car names are “carefully chosen and guarded” to “honor and glorify the Indians for their nobility, valor and pride.” The automaker stressed that it is committed to “open and respectful dialogue” with the leader Chuck Hoskin Jr.
According to the channel, Jeep Cherokee cars were produced from 1974 to 2001, but later, already in 2013, this name was applied to another SUV. The Grand Cherokee model car began to be produced in 1993.