Apple and Nissan were in talks on a self-driving car, media reported

MOSCOW, February 15 – RIA Novosti. American Apple has approached Japanese automaker Nissan with a proposal to jointly develop a self-driving car, the Financial Times reported, citing sources.

“Apple has approached Japanese Nissan in recent months about its participation in the self-driving car project, but negotiations are no longer underway,” the newspaper writes.

Sources also noted that negotiations were short-term and did not reach senior management due to disagreements over the branding of potential cars: the American company asked Nissan to produce cars under the Apple brand.

Earlier this month, the media reported that Apple was also in talks with South Korean Kia and Hyundai Motor on cooperation in the development of electric vehicles. Hyundai later denied such reports.

Founded in 1976, Apple manufactures personal computers, tablets, audio players, phones, smartwatches, and software.

Nissan Motor is one of the largest automakers in Japan, part of the Renault-Nissan-Mitsubishi alliance.

Author: wedocount

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